Cisco Live 2025: Branded Pedicab Fleet

Customer story · Cisco Live 2025

89 branded pedicabs, 520,000 impressions at Cisco Live

For four days of Cisco Live 2025 in San Diego, our affiliates VIP Outdoor Media and VIP Pedicab ran 89 fully electric pedicabs wrapped in Cisco branding. Attendees got free rides between hotels, restaurants and the convention center, and Cisco got a moving billboard on every block downtown.

Cisco-branded electric pedicabs with riders outside the San Diego Convention Center during Cisco Live 2025
Client
CiscoCisco Live 2025, San Diego
Fleet
89 pedicabsFully electric, fully wrapped
Duration
4 daysThroughout the conference
Coverage
DowntownGaslamp, Marina District, convention corridor
The challenge

Follow attendees beyond the venue walls

At a conference the size of Cisco Live, attendees are always on the move between hotels, restaurants and the convention center. Signs inside the venue can't follow them.

Cisco wanted a way to stay visible across downtown San Diego while doing something useful for attendees: getting them where they needed to go, without adding cars to the streets.

Cisco-branded pedicab beside the Cisco Live sign on the San Diego waterfront
A Cisco pedicab at the Cisco Live sign on the waterfront
The solution

A free shuttle that doubles as a billboard

The fleet covered the busiest parts of downtown for all four days, giving free rides and carrying the Cisco message on every cab. Each ride averaged about 8 minutes of one-to-one time with the brand, and riders photographed and shared the experience long after they got out.

  • Fleet89 fully electric pedicabs with matching Cisco wraps and LED lighting
  • RoutesGaslamp Quarter, Marina District and the Convention Center corridor
  • OfferFree rides for attendees, marked with "Free Ride" signs at pickup points
  • TrackingGPS on every cab, reporting routes, rider counts and impression density
Cisco-branded pedicab fleet under the Gaslamp Quarter archway near the convention center
The fleet under the Gaslamp Quarter archway
The results

Four days, by the numbers

Figures come from VIP Outdoor Media's GPS reporting for the campaign.

9,000+

rides delivered to attendees

12,460

miles traveled across downtown

520,000

mobile brand impressions

~$18

cost per thousand impressions (CPM)

~8 min

average ride, one-to-one with the brand

~3.2 tons

of CO₂ avoided compared with vehicle transport (estimate)

Gallery

On the streets of San Diego

Convention attendees riding a Cisco-branded pedicab next to a Free Ride sign
Smiling passengers in a Cisco-branded pedicab with pink LED canopy lights
Cisco Making AI work for you wraps on pedicabs parked downtown San Diego
Cisco-branded pedicab with LED lights outside the Music Box venue in San Diego
Rear wrap of a Cisco pedicab reading Making AI work for you at a downtown crosswalk
Passengers riding a Cisco-branded pedicab across the convention center crossing
Your event, on wheels

Planning a convention activation?

We plan branded pedicab fleets for conferences, festivals and venues: wraps, trained drivers, routes and GPS reporting. Tell us your dates and we'll scope the fleet.

Request a proposal Event partnerships

Campaign run by VIP Outdoor Media and VIP Pedicab, Xion Motors' San Diego affiliates. Read the original case study on vipoutdoormedia.com.